Introduction
Technical SEO focuses on the website foundations that help search engines discover, access, understand and index content while supporting a usable experience for visitors.
Crawling
Search engines need to discover and access important pages. Navigation, internal links and technical directives can influence how easily website content is found.
Indexing
A page being accessible does not automatically mean it should or will appear in search results. Websites should make deliberate decisions about which pages are intended for indexing.
Website Architecture
A logical website structure helps users and search engines understand relationships between services, topics and supporting pages.
Internal Linking
Internal links connect related pages and help users navigate between relevant information. They also help establish relationships within the website's content structure.
Website Performance
Performance affects the experience visitors have when loading and interacting with a website. Images, scripts, fonts and application architecture should be managed with performance in mind.
Structured Data
Structured data can provide search engines with explicit information about certain types of content and entities. It should accurately represent visible page content and use appropriate schema types.
SEO Reforms
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