Introduction
Google Maps can be an important discovery channel for businesses serving customers within specific geographic areas. Improving visibility begins with accurate business information, relevance and a strong overall local search presence.
Start With Your Google Business Profile
Your business profile should accurately represent the real business. Categories, services and other information should reflect what customers can genuinely expect.
Build Service Relevance
Search engines need to understand what the business does. Your website and business profile should provide clear information about your primary services and the problems those services solve.
Connect Maps With Your Website
Your website can provide more detailed service and location information than a business profile alone. Relevant landing pages can strengthen the connection between the business, its services and the geographic markets it serves.
Develop Genuine Customer Reviews
Reviews provide useful information to prospective customers and form part of a business's broader local presence. Businesses should focus on genuine customer feedback and responsible review management.
Keep Business Information Consistent
Outdated or conflicting business information can create confusion for customers. Important business details should be reviewed when addresses, contact information, services or operating information change.
Measure More Than Rankings
Visibility is useful, but businesses should also evaluate whether local search activity contributes to meaningful actions such as website visits, calls, enquiries and other conversions.
SEO Reforms
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