Introduction
SEO should not be something considered only after a website has been designed. Important search decisions can influence website architecture, page structure and content planning from the beginning.
Plan the Website Structure First
Start by identifying the main services, customer needs and information the website must communicate. These requirements can then inform navigation and page structure.
Give Important Services Appropriate Pages
Where services have meaningfully different search intent and customer needs, dedicated pages can provide clearer and more useful information than trying to cover everything on one page.
Build Around Search Intent
A page should have a clear purpose. Understanding whether users are researching, comparing or looking for a provider can influence what information belongs on the page.
Create Useful Internal Links
Connect services with relevant supporting resources and related pages. Internal links should help visitors continue their journey rather than being added only for search engines.
Design for Different Screen Sizes
Business websites should remain usable across mobile, tablet and desktop layouts. Navigation, forms, calls to action and content should adapt appropriately.
Consider Performance During Development
Performance is easier to manage when it is considered during development instead of being treated entirely as a later optimization task.
SEO Reforms
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