Introduction
A Google Business Profile can help customers discover and evaluate a local business directly within Google Search and Maps. Optimization begins with accuracy, relevance and useful business information.
Get the Business Information Right
The profile should represent the real-world business accurately. Important details should be reviewed whenever the business changes.
Choose Relevant Categories
Categories help describe what the business is. The primary category should closely represent the core business, while additional categories should only be used where they genuinely apply.
Describe Your Services Clearly
Service information can help potential customers understand what the business provides. Keep descriptions useful, accurate and aligned with the actual offering.
Use Helpful Business Photos
Relevant images can help customers understand the business, its work, environment, products or services. Use genuine and appropriate visual material rather than relying on irrelevant imagery.
Manage Reviews Responsibly
Encourage genuine customers to share feedback and monitor reviews as part of customer service. Avoid tactics designed to manufacture misleading review signals.
Support the Profile With Your Website
The business profile and website should work together. The website can provide detailed service, location and business information that cannot fit within the profile itself.
SEO Reforms
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